The process of link building is perhaps the most crucial SEO strategy that can decide the fate of any website trying to compete in today’s technological age. Even if you have decided against any SEO method, a site should at least work on developing a strong base of back links.
To make your link building successful, you need to follow certain quality guidelines. The following are a few golden rules that can help you get quality links for your site.
View your Competitor’s Links
Your competitors sites are ranking better than yours because of their links. It is very important to look at their sites’ links. It is always helpful if you know which sites links helps your competitor's site and which anchor texts they are using as these sites can be used as another possible link source.
Get links from reliable sources
Links should be from industry-relevant pages only. If a certain page is not relevant with your site, all your efforts will be wasted.
Get links on the reliable pages
Other than the home page, identify the strongest sub web pages having the most relevant content. This is usually indexed in Google and can be linked to other pages.
The what-not-to-do's of link building:
To make your link building successful, you need to follow certain quality guidelines. The following are a few golden rules that can help you get quality links for your site.
View your Competitor’s Links
Your competitors sites are ranking better than yours because of their links. It is very important to look at their sites’ links. It is always helpful if you know which sites links helps your competitor's site and which anchor texts they are using as these sites can be used as another possible link source.
Get links from reliable sources
Links should be from industry-relevant pages only. If a certain page is not relevant with your site, all your efforts will be wasted.
Get links on the reliable pages
Other than the home page, identify the strongest sub web pages having the most relevant content. This is usually indexed in Google and can be linked to other pages.
The what-not-to-do's of link building:
- No framed sites
- No flash site links
- No link farms
- No Robots Tag excluded link pages
- No paid or time-bound links
- No robots.txt excluded link pages.
- Don’t get links from Blogs with Link Attribute, “rel=nofollow”.
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