Link building is probably the most effective of all search engine optimization techniques. Even after the advent of the Web 2.0 culture, link building is still going strong. However, with millions of online marketers taking to this industry and calling themselves link building experts, it is very important to know what strategies to follow and what not to.
Here are a few mistakes that most people make when link building:
Here are a few mistakes that most people make when link building:
- Never get links from No-Follow pages: Make sure that the links you get are not under the No-follow label. Search engines find it very difficult to crawl through these.
- Never stick with those who put up hundreds of links on a website that already has hundreds of one way links: Such sites are generally categorized as No-Follow, and linking to them will kill your linking purpose. Check if the site has any issues before you link to it.
- Make sure your links are a 100% relevant: Whether your links are high in authority or in page rank is immaterial. However, they should all be very relevant.
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